The term "search engine optimisation" is one of the buzz-phrases in web development and performance today. Such is the importance of your site being high in the rakings of Google and other search engines, companies spend huge sums of their budget trying to achieve these rankings.
Zetland Design goes "back to basics" with their approach to this objective. We believe that the html code that "builds" your web pages andthe content on each page is key to achieving good optimisation.
Maintaining a high quality of code allows search engines to read and understand your content easily. It also provides other benefits.
Visually impaired and otherwise less-abled web users need assistive technology to operate websites, and computers in general. There are a wide range of assistive devices and software out there (screen readers, input devices, magnification and so on), and the one thing they have in common is that they rely on good quality html code to translate into a format a user can understand and get the best out of.
Another aspect of good quality code is that no matter what device or browser version a web site user chooses to browse your website on, they should achieve the same look, operation and content.
Zetland Design will test all websites it develops to ensure that it works across the most common browser types (internet explorer, Mozilla Firefox and Apple's Safari).
It also tests the websites against the most common iPhone and Android devices.
Contact Zetland Design if you want to produce a device-specific version of your web page - we can achieve this as part of building your site, or any point once your website goes live.
